Aquarius advertising agency case study summary. Organisation Theory and Design: Case Study of Aquarius Advertising Agency 2019-01-19
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MARKETING AND ADVERTISING OF AQUARIUS ADVERTISING AGENCY
· Place your work in the Dropbox. The hierarchal schema and lack of horizontal cooperation has caused the company personnel to have conflicts with each other and thus their business is suffering. How would you describe the environment, goals, culture, size, and technology for Aquarius? The different forms of organizational structures are discussed as follows; firstly, the Aquarius Advertising Company may be in dire need of a structure, which will pay attention to the functions, which are portrayed by the different authorities within the organization. Each account was liaison by an account executive which is the middle men between the creative and marketing team and the client. The horizontal relationships between operations and marketing need to be vertically controlled for efficiency. Aquarius is a middle-sized firm that operates its business under a relatively unstable environment. They are not supposed to undermine the authority of others just because they think that they are on top.
Chapter 3 Cases for Analysis ~ Aquarius Advertising Agency Essay
· Answer questions 1 through 3 associated with this workbook on page 84. In general the account executive has the total responsibility and accountability for the success of the clients account. If you were George what would you do? Matrix organizational designs — how to combine functional and project forms. The reengineering of an organizations structure takes time and consideration on many levels of the company. It should be noted that the Aquarius advertising agency deployed and relied entirely on the traditional approach of organizing the company; it, therefore, meant that, at some point in time, the firm had overlooked the various methodologies used in identifying and selecting recruits.
Organizations struggle daily with organizational problems that occur in the work force. · After viewing the video answer the following: o Considering the events taking place in the video, provide a thorough discussion on the following concepts: §The strategic role of change incremental vs. This is an example of the need for shared resources that typifies a matrix structure. The departments of legal counsel, policy committee, executive vice president, financial managers and human resources are all grouped according to the different functions each department provides and they are in direct contact and with the president and board of directors of the company. It is, thereby, wise for the company to follow this organizational model, since this model suggests minimum or no conflicts at all, as there happens to be a hierarchical way of resolving conflicts. This widespread confusion and miscommunication led to loss of clients to the agency and the organization suffered loss of pipe lines and client base. Design a new organization structure that takes into consideration the contextual variables in the case and the information flows For the most part I would stay consistent with the organizational structure shown in the exhibit, however there are a few things that I would change to make it more effective.
This hierarchy is flatter in this structure than the current functional design in place at the agency. · Lawrence, P R and Lorsch, J W Organisation and Environment. However, resources should also be perfectly non sustainable. This time, highlighting the important point and mark the necessary information provided in the case. So, the agency may have to tailor-suit a technology for a specific client. Several advertising industry professionals believe curiosity is an essential skill for the advertising business.
Aquarius Advertising Agency Case Solution Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
Include in your analysis each of the structural dimensions discussed in your text and indicate the type of environment W. For this reason the divisional structure alone would not be the best alternative for the company design. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies. Things would sure change around here. In the case study, involving Aquarius advertising agency, it is clear that there is a conflict of interest between the accounts executives and specialists, and, therefore, application of the matrix model will bring matters to rest altogether. These divisions are set to include functional units ranging from research, marketing and finance and are entirely independent of their operations Gupta 2009, p. The report begins with brief background information about the company and the problems that the current organizational structure has.
Chapter 3 Cases for Analysis ~ Aquarius Advertising Agency Essay
Advertising is like the two sides of a coin. Possible new Organization Structure The possible new structure of the organization will involve changes at the leadership level. Additional services included a id in marketing and distribution of products and marketing research to test advertising effectiveness. The structure is practical with full-time integrators who provide horizontal linkage. And anyone who violates any policy, especially regarding unauthorised communication with clients should be reprimanded or acted upon by the management. Therefore, it is necessary to block the new entrants in the industry.
MARKETING AND ADVERTISING OF AQUARIUS ADVERTISING AGENCY
It also then proposes a new organizational structure that can be followed so that a few management problems are solved. Application of the divisional structure will minimize this occurrence. Technology is mostly non-routine because of the emphasis on creativity and art. Aquarius Agency's environment is somewhat aggressive because Account executives are being bypassed by specialists of other agencies. The teams are made to collaborate with each other resulting into the achievement of the overall objective of the company, as a whole.
The communication with clients takes place in an ad hoc manner where the client seems to get in touch with various departments of the organization. This also led to loose lines of controls in the organization, loss of the power by the accounts vice president, miscommunication in the organization because of confusing and traditional communication lines, non-reporting of the issue of miscommunication by the accounts executive to their boss which in turn should have reported it to the president. . Why would a choice be made to run the product without filters? Instead of having all of the employees contacting the customer at once and causing confusion they should all be reporting to the account executive. How to write an effective essay the body the diverse work that River have achieved in the past on our Clients Case Studies page, bringing our professionalism expertise in additional. The buyer power is high if there are too many alternatives available.
MARKETING AND ADVERTISING OF AQUARIUS ADVERTISING AGENCY
However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. Design a new organizational structure that takes into consideration the contextual variables in the case, Aquarius Advertising Agency, and the information flows. The matrix structure will help ease this and make the business more creative in a creativity demanding industry. Control in each department was exercised mainly through control of promotions and supervision of work done by subordinates. Six year old homework It puts the structure of thesis title for english literature garbage agency Aquarius case study. Treasure Aquarius case study Centres. Home Finance Case Mistakes Analysis Butt Ales How Much Might the.
