Whitepapers are in-depth 5-15 page research papers that focus on strategic AR issues and provide detail regarding the AR frameworks and best practices developed through ASG’s strategic analyst relations and operational effectiveness research.
Each paper defines the business-relevant impacts of a critical aspect of AR operations (e.g., identifying key analysts, developing an outcomes-focused analyst outreach plan, or integrating AR with the sales organization) and offers specific, pragmatic, and proven best practice processes for maximizing AR’s value.
Our WhitePapers include:
- Consumers Guide to Market Share Numbers
- Revisiting the Analyst List
- Gaining and Cultivating Executive Sponsorship
- Components of Effective AR Planning
- The AR-PR Dilemma