Measurement
Strategic analyst interactions take many forms - analyst roadshows, analyst on-site visits and presentation, analyst consulting sessions, analyst firm conference and symposia attendance, and/or key briefings.

The AR organization must capitalize on each unique interaction to maximize your time and money and further your individual analyst relationships. How to develop your message and hone your speakers is dependent on each type of analyst interaction. Prior to building a deck or preparing your speakers, the interaction team must review and critique the key elements of your analyst interaction: purpose, outcomes, messages and vendor participants. In addition, the team must understand the analysts anticipated methods and tactics for the interaction as well as determine the information-harvesting opportunities for competitive, marketplace and trend information. The final step involves actually building the applicable presentation, proof points, speaker preparation, and modifications for each individual analyst.
ASG Analyst Interaction Readiness Service

Designed to help you develop your message and hone your speakers for each type of analyst interaction. ASG critiques the key elements of your analyst interaction, analyzes the analysts’ methods and tactics for the interaction and determines the information-harvesting opportunities for your company. We help you build the appropriate presentation and prepare your speakers for each unique analyst so that you can best leverage your AR interaction.

 
 
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