Sample Analytics Dashboard-Mobility Market
Sample Messaging Analytics
The AR measurement program is paramount to demonstrating AR’s impact to the business. ASG's AR metrics are:
  • relevant and easily understood
  • actionable
  • trace period-over-period movement
  • leverage currently available information
  • minimize impact on internal resources.
ASG helps you quantify the analyst impact on purchase decisions; AR’s impact on the analysts; and AR’s contribution to internal decision-making and sales opportunities. We build a measurement program adapted to your company’s unique situation and available AR program resources. Essential components of ASG's AR measurement programs include:
Research Summaries

A summary of research published during the month that is relevant to your company's defined markets. Includes research synopsis and tagging for competitive references (and messages) appearing in each report

Analytics Dashboard and Workbook

A summary of key Research Analytics and/or Message Analytics charts with explanatory commentary tracking the share-of-voice, tonality, net market impact and message prominence afforded to your company and your competitors by the analysts.

Spoken Word Audit

A detailed report that identifies commonly held analyst perceptions regarding your company’s vision, strategy, direction, delivery capabilities, competitive positioning and differentiation with additional commentary on elements of AR program performance.

Post-Event Audit

A detailed report that assesses efficacy of communicating key messages, strategies, delivery capabilities, competitive positioning and differentiation, and growth opportunities with additional commentary on analyst assessment of event execution and logistics.

AR Effectiveness Study

The AR Effectiveness Study is an annual comprehensive presentation at the overall company level and also broken down by business unit or product group. The AR Effectiveness Study assesses AR program performance in the key areas of Basic Relationship Management, Basic Communications, Strategic Communications, and Strategic Relationship Management. The study highlights key analyst perceptions related to your company’s brand, messaging, competitive positioning, and delivery capabilities.

AR Program Assessment Report

An executive summary report that includes quarter-on-quarter Research Analytics and/or Message Analytics and incorporates findings from any recent Post-Event Assessments or Spoken Word Audits.

Annual AR Program Review

An annual executive summary report that pulls together quarter-on-quarter Research Analytics and/or Message Analytics and findings from the corporate-wide AR Effectiveness Study, any Post-Event Assessments and/or Spoken Word Audit.

Technology Buyer's Study
A worldwide survey of ITO/LOB executives, directors, and managers to determine:
  • Which entities carry the greatest influence at each stage of the sales cycle
  • Which analyst firms carry greatest influence
  • Which communication channels create the greatest impact
Studies completed in 2002, 2003, and 2005. Next study to be completed in 2009.
 
 
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