Influencer Importance
Influence of Analysts
Sample Deliverable-Spoken Word Audit
Sample Analytics Dashboard-Mobility Market
Sample Messaging Analytics

Analysts produce roughly 17,000 research reports each year and field approximately 3,000 client inquiries each day. Each of these one-on-one conversations and research reports shape the purchasing decisions of thousands of enterprise technology buyers—your customers. Monitoring this analyst research is more than just capturing quotes. Metrics must be actionable to be effective. ASG captures the Share-of-Voice, Average Tonality, and Net Market Impact for your company and your competitors as well as how your messages are resonating within the analyst community in order to provide you with actionable metrics to direct your AR outreach.

As part of a comprehensive AR measurement plan, ASG offers these solutions for measuring the analysts’ opinions:

Measuring the Spoken Word
Measuring the analysts “spoken” opinions is achieved through one-on-one, scenario-driven interviews that provide actionable insight to what the analysts are saying about your company’s strategy, messages, products, and services. When measuring the analyst spoken word, ASG focuses on determining:
  • Analyst awareness and understanding of your company’s vision, direction, and strategy
  • Analyst awareness and understanding of your company’s current solutions and delivery capabilities
  • Analyst confidence in your company’s ability to capitalize on specific growth opportunities
  • Analyst perceptions of your company’s differentiation and competitive strengths and weaknesses
ASG Research Summaries
ASG Research Summaries provide your internal consumers (AR, product marketing, product management, executives, and competitive intelligence) easily digestible summaries of each piece of research that impacts your markets or business units on a monthly or quarterly basis. The end result is that you are able to easily:
  • Maintain awareness of analysts’ perceptions regarding your company’s vision, products/solutions, competitive positioning, and delivery capabilities
  • Assess impact, credibility, and resonance of product messaging/positioning and overall market perception of your brand, markets, and differentiation
  • Keep abreast of market trends, current and emerging customer needs, and analysts’ direct and competitive assessments of your products/solutions and delivery capabilities
  • Gain insight into how a key group of market influencers positions client versus competitors in each of your markets
Research Analytics
ASG Research Analytics provide a monthly assessment of analyst research focused on succinctly communicating the:
  • Share-of-Voice, Tonality and Net Market Impact afforded your company and identified competitors within target market
  • Share-of-Voice, Average Tonality, and Net Market Impact presented in aggregate and broken down by firm
  • Share-of-Voice, Average Tonality, and Net Market Impact presented for current month and aggregated over past six months; with trend analysis
  • Share-of-Voice distribution and Tonality distribution
  • Support for firm-level and report-level weighting factors
Messaging Analytics
ASG Messaging Analytics provide a quarterly assessment of your company’s messages appearing in analyst research:
  • Message Prominence based on frequency of message occurrence
  • Support for multiple market-specific, business unit, and corporate messages
  • Support for firm-level and report-level weighting factors
  • Prominence presented for your company and identified competitors
  • Prominence presented in aggregate and broken down by analyst firm
  • Prominence presented for current quarter and aggregated over prior four quarters; with trend analysis
 
 
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