Influence of Analysts
Influence of Research
Building, executing and continually updating your AR program requires ongoing strategic and tactical AR advice. Activities such as moving your position in a Magic Quadrant or Wave do not happen with one successful analyst interaction or consulting day. ASG Inquiry is your tool to continually work with an AR expert as you develop your plan for “moving the dot.” ASG provides day to day insight as you develop your strategy and interact with the analysts in order to maximize your communications and positioning.
ASG Inquiry
Assisting you with Gartner’s Magic Quadrant or Forrester’s Wave is just one aspect of ASG’s Inquiry service. With ASG Inquiry, ASG works with you through 30-45 minute inquiry conference calls with an ASG Strategist. During these conference calls, the ASG Strategist answers your specific AR questions.

Common Inquiries include:
  • Reviewing/critiquing your analyst list
  • Reviewing and making recommendations on your current AR Plan
  • Guiding the AR Budget
  • Building Executive/Analyst buddy programs
  • Responding to negative analyst commentary
  • Responding to Gartner’s Magic Quadrants and Forrester Waves
  • Building and reviewing the analyst deck
  • Establishing, maintaining and updating metrics to prove AR’s value
  • Spot AR training for new/current members of the team