Sample Buyer's Study TOC
Demonstrating the influence of the analyst community on sales helps secure AR funding and support. New phenomena such as analyst firm mergers and emergence of social networks continue to impact when and where in the sales cycle the analysts effect sales. ASG’s Technology Buyer’s Study provides you with a worldwide survey of ITO/LOB executives, directors, and managers to determine:

  • Which entities carry the greatest influence at each stage of the sales cycle
  • Which analyst firms carry greatest influence
  • Which communication channels create the greatest impact

Studies were completed in 2002, 2003, and 2005. ASG’s next study is to be completed in 2009