It evokes the consideration set of consumers easily when it comes to customizable accessories. The diamonds positively dazzle from their top quality images and you cannot wait to dig deeper and see them up close. According to their critics, the company overlooks the mystery and romance of each stone and treats diamonds as a commodity. Also, you can have too much of a good thing! Considering the cheap and cheerful image Blue Nile has it may come as a surprise that they have comparable stones for sale with a higher price tag than James Allen. Success is also dependent upon obtaining economies of scale through such avenues as preferential access to resources, an effective supply chain and marketing strategy, as well as an ability to control facilities and operating costs and manage inventory effectively.
But does the customer experience actually match what they showed us? How clean were the stones when you louped them? There were no unusual stones with the wow factor, and a surprisingly limited selection of the current must have metal; rose gold. The stones might not be super ideal, but they are very well cut and show arrows. What are some key success factors in diamond retailing? I would have happily accepted a 1. Btw, Tiffany's buys its diamonds from the same diamond centers of the world as everyone else does, except that it stocks only high quality stones, and therefore has a reputation for quality and reliability. I think you''ll do fine. The diamond seller will try to sell his stone and may not give an objective account of the diamond.
If you are not 100% satisfied with your purchase, you may return it in its original, unworn condition within 30 days for a full refund or exchange. This can make it easier to take the leap of faith that your diamond will be eye clean once you see the inclusions super zoomed in, its hard to convince yourself that it will look fine in real life. I just do not like the fact that Tiffany skimps on the quality of melees. I was told by a customer service rep that they had this trouble with some of their engagement rings too. However, most of the diamonds do not have photos which means that the shopper will not be able to see the exact diamond they have selected. The ring comes with a large and very nicely appointed jewelry box that can be used for other jewelry as well.
This is a huge let-down considering that a diamond needs to be viewed prior to purchase. Economic slowdown Based on a publication by Singapore Business Review on 12 April 2012, almost 34% of Singaporeans respondents are willing to cut back luxury spending on watches and jewelry, as affected by the global economic slowdown. Instead, I'm thinking of throwing in the towel and buying a 1. Zales and Tiffany on the other hand use both an e-business and retail stores to offer a variety of products as well as 1392 Words 6 Pages Introduction The brilliance of diamonds and its rarity make the gem highly desirable. Several thousand dollars is a huge deal right now, but when you''re thinking in terms of a lifetime. Two considerations: a I wouldn't be that enticed by Blue Nile because I wasn't crazy about their settings.
It is durable and has survived over 18 year of me and my job. Many people are very selective when it comes to center stones, but a bit lenient for melees. I''m still not 100% on the Tiffany, but definitely leaning toward it. He contacted the owner, formed a partnership, and shopped around his idea to the venture capital circuit. All the rings on Blue Nile are build your own, with blind buying in place for the diamonds, and this can make sticking to a budget problematic. They are also screened for Gemprint and must be registered with Gemprint, a company that uses modern technology for diamond identification.
I now decided to pick a ring to add to my cart, for want of better expression, check out the check out. However, this must be done before you make your purchase. If the shopper went by the certificate alone, all 8 diamonds would be deemed roughly the same. I did not notice black carbon spots - so seeing the virtual facet pattern is probably exactly what I saw! Being impressed by his online experience and very interested by this uncommon business model selling diamonds online Vadon bought the company in 1999 and renamed it Blue Nile. This has given them a strong advantage over the competition by signing exclusivity contracts. The styles range from simple to elaborate.
On paper this seems relatively straightforward; so why is it, in practice, so hard? The diamond that is being upgraded must be in original condition and accompanied by the original laboratory grading document. I understand that since this is a replacement you would want to get a new ring. They formed a partnership and Vadon championed his idea around the venture capital network. Will she still like this ring 50 years from now? This compensation may impact how and where products appear on this site including, for example, the order in which they appear. I was actually visiting my old colleagues at one of the largest manufacturers in the world and opened the package there. These diamonds are all graded and certified.
It even has a Price Match Guarantee keep reading to learn about it. The homepage is clean, crisp and very visually pleasing. Customers enter details of their diamond on the Mondiamo site. Which of the 5 generic competitive strategies discussed in chapter 5 most closely fit the competitive approach that Blue Nile is taking? To even begin to compete, Blue Nile would have to create a physical retail network, keep diamond inventory, and invest in significant, sustained marketing efforts. Packaging Advantage: James Allen James Allen's packaging is a true luxury experience. The price of your new diamond must be at least twice the price of your original diamond.
James Allen will repair and maintain your jewelry for a lifetime. Schlumberger Next Up: Blue Nile Headquartered in Seattle, Washington, Blue Nile has been the largest online diamond retailer since 1999. If you can afford a 1. I''m curious how many of you folks would opt for the Tiffany ring vs upgrading 0. Which one of the five competitive forces is the strongest? The largest online diamond retailer, Blue Nile is the Tiffany and Co. Success is also dependent upon obtaining economies of scale through such avenues as preferential access to resources, an effective supply chain and marketing strategy, as well as an ability to control facilities and operating costs and manage inventory effectively.
You are able to truly inspect the diamond. We compared this to what was offered at Costco. Blue Nile Displays diamond inventories available with the suppliers on it websites without actually holding them until customer place an order. You can request up to 3 Idealscope images for free, so you can judge which diamond has the best light performance. Blue Nile targets men to come shop to its site for engagement rings. Strategy 2011 Blue Nile Inc. This helps to gain an idea of what the ring will look like prior to purchase.