Please share -- I'm always looking for inspiring examples. Then there is not enough time to coordinate the taking and developing of the photos. Mistake 4: Writing weak lead sentences After a headline, the next most-important part of an article is the lead first sentence. For starters, make sure your headline is a complete sentence and contains a verb. You will have them with readymade space for company logo and sections for your news articles. The Quora hounds are delivering answers to your inbox. Check out the included with your marketing automation platform, and pick something that lends itself well to visuals.
Company news: Anytime your business has anything newsworthy, it should go out in your newsletter as well as and other venues. Exclusive knowledge or access will make them repeat buyers and brand ambassadors, and help you build pre-launch buzz. And be sure to share your thoughts in our comments section. That said, tread carefully when using humor. Encourage repeat purchases with valuable discounts, free trials, product demos, and other offers. Example 6 - , , , and Other Clothing Sites - Customize Campaigns and Give 'Em Deals You might turn up your nose and say these e-commerce giants have it easy with consumers chomping at the bit to get a bargain, but you can still learn lessons from their emails. This multi-width layout is far more interesting to look at than a layout where all articles are the same width.
Photos: Images capture attention and boost interest, can accompany almost all of the above content ideas. Show behind-the-scenes at your business, your product in action, a recent event, and more. Well, they hover around 3%. This is a weekly newsletter people are reading. The best part of the newsletter is that it gives out ideas for what you can do today instead of offering fancy-pants solutions only Fortune 500 companies can afford. It happens to virtually every employee newsletter editor. Unlike lead nurturing emails,, your newsletter template can be fun, attention-grabbing, and graphics-heavy.
Save the jargon and buzzwords for marketing materials and press releases. And to the right of that, you could fill in the remaining space with a one-column story. Constantly generating newsletter content ideas is not. Success stories or customer spotlights: Customers want to know about each other and how your product helps them, especially if you serve a more technical market. I did what I knew.
Maybe one of your employees has been training for the last year and recently ran her first marathon. Then as the year progresses, keep employees up to date on how well the company and its employees are achieving the goal. Step 1: Build Your List Send your company newsletters as ; anyone who subscribes to your newsletter should be placed on a specifically for that purpose. Esther Peck Hello, You have a really good web site; however, there is an error in 1 under 24 Newsletter Content Ideas: The line should read: 1. Human Rights Watch entices a friend of mine with their image map-- this is a great example of showing their global impact rather than telling about it.
Employees love to know about their benefits, so if your company is changing health plans, for instance, an article about the new plan and how it is different than the old plan will be well read by your employees. You might not use them all, but incorporating a variety of the content types listed below will make your newsletter much more effective. Helpful read: Step 4: Think Outside the Box Make your newsletter unique to your audience! Likewise, use smaller headlines for less-significant, shorter articles. To remedy that, you can highlight a different department, division or branch office in each issue of your employee newsletter. Wondering what the most awesome psychological facts are or how Ashton Kutcher prepared for his role as Steve Jobs? I asked a simple question: Are there any email newsletters you read every time you get them? For instance, educating employees about how to properly lift heavy packages will help reduce back injuries. Be straightforward about challenges and open about the solutions your company is pursuing. You could do the same with an employee with a unique flair and relevant experience.
But your newsletter is still one of the best ways to keep your customers and fans informed and up to date. A question and answer section helps them and reduces your customer support emails. Your newsletter may feature the most interesting, well-written article in the world, but readers may skip over the story if it has a boring, non-descriptive headline. Below that and to the left, you may decide to place an article that stretches two-columns wide. Graphs showing the stock price over the last three months or year are also appreciated by readers.
For instance, a sales person who is a good writer may be put in charge of producing a customer newsletter. Bottom line: If you're giving people what they want, they'll open your emails. They want to know what important information came out of the meeting. Want to get Grasshopper's email newsletter? These meeting notes or minutes are often loaded with excellent article ideas for employee newsletters. I took to the streets of Facebook and Twitter to find out who reads which newsletters.
To maximize layout possibilities while keeping column widths reasonable, I recommend a three-columns-per-page design for a standard 8. Because I definitely always read that! Cherry-pick the most important or relevant points. They also help segment different topics while inviting the reader to continue to the next one. While often underutilized or even outright ignored, an internal newsletter is actually a useful tool for boosting productivity and morale in the workplace. Are they near the top of the newsletter? They know that the best way for their publication to engage readers and attract new subscribers is to produce a variety of diverse, interesting content. These publications use only one type style and type size for the main text of their articles and only one or two styles of fonts for headlines and subheads.