Exchange theory of communication. Social Exchange Theory in Psychology 2019-01-14
Exchange theory of communication Rating:
7,4/10
1879
reviews
What is Social Exchange Theory?
Mary Fitzpatrick is based on a 7 point scale reflecting Interdependence, autonomy, access, target, traditionalism, change assertiveness, compliance and conflict management. The research found how social exchange processes changed during the year by measuring. Positive relationships are expected to endure, whereas negative relationships will probably terminate. The theory of social exchange proposes that individuals will make decisions based on certain outcomes. Tangible support are physical gifts given to someone such as land, gifts, money, transportation, food, and completing chores.
Whether a person ends a relationship that he or she feels is not worth the social investment often depends on the options he or she thinks are available. Individuals are more likely to attribute their emotions to their exchange partners or groups when the task can only be completed with one or more partners, when the task requires interdependent nonseparable contributions, and when there is a shared sense of responsibility for the success or failure of the exchange. Many of these social exchanges are readily recognized and described by those taking part in them through speech. The potential rewards from assuming the influencer role relate to decision support and justification and to social status and power. The apparent success of this sophisticated and relatively unified body of theory inevitably led to the suggestion that the same method might be applied to the wider subject-matter of sociology. Cognitive Dissonance is the psychological conflict that results from holding two contradictory or incompatible beliefs or attitudes.
There are two major variants. Therefore, the generally accepted idea is that people will subtract the costs from the rewards in order to calculate the value. It states that instead of using traditional logic, we are more open to judging the credibility of a speaker through narrative logic, which analyzes if their stories are well put together coherence and sound true fidelity. The greater the nontransferable investments a person has in a given relationship, the more stable the relationship is likely to be. They find that positive social influence to use an online community increases online community self-disclosure; reciprocity increases self-disclosure; online community trust increases self-disclosure; and privacy risk beliefs decrease self-disclosure. Social exchange process brings satisfaction when people receive fair returns for their expenditures.
First, the success of economic theory depends on there being a definite currency in the market exchange, available to both the individual and the theorist, which can be used as an independent measure of the relation between action and advantage. Every communication has both a content and a relationship aspect: Latter affects the former, the way a language is spoken paralanguage has considerable impact on the way it is interpreted. Marwell and Schmitt developed a taxonomy: We make 'promises' or 'threats' We invoke 'positive' or 'negative expertise' I'm the teacher and I said. Through this relationships progress through quantity of shared topics and through quality depth of topic intimacy pg 48 Also refers to telling others information about ourselves that could not otherwise be known. This process has been used to explain why there are more marriages between black men and white women than between white men and black women. Archetypes: We each have our own image of how things are.
According to Smith, the hidden hand of the free leads prudent self-interested individuals to promote the public welfare, even though that was never their intention. Richard Street and Howard Giles By cognitive processes, persons use schemata and develop communication plans to accommodate one another. Social exchange theory will be the theory that I will critique. The theoretical criteria downfall but what I will argue is necessary of Social Exchange Theory is its inability to be falsified. From this perspective, the client is an investment that must be properly managed and cultivated. Lovaglia, David Willer, and Barry Markovsky. However, all viewpoints agree on basic assumptions about humans.
They will also prefer the exchange that results in the most security, social approval and independence. Role Category Questionaire: developed as a methodology for sampling the interpersonal constructs used by persons to construct meaning. Negotiated exchange can consist of binding and non-binding negotiations. Social Exchange Theory has strong roots in the fields of economics, sociology and psychology. When this theory was constructed, Floyd was working as a professor at in in the. One tends to forget that when they're spewing their 'brand' of freedom of speech. Humans are relational beings who seek rewards and avoid punishments.
Exchange theory has particularly focused on elaborating our understanding of power, with a particular emphasis on predicting the distribution of power within a network. Convergence is used more often by powerless individuals for social approval and focuses on matching the communication styles of the person with whom they are speaking to. The theory has excellent applications for real-world situations, such as understand business and interpersonal relationships. The basis of this theory is the distinction between restricted exchanges, which is only capable of connecting pairs of social groups, and generalize exchange, which integrates indefinite numbers of groups. The acquaintance will assess their relationship history, the state of their relationship and the potential benefits. The purpose of this paper is to apply the Social Exchange theory to an authentic real life situation to best illustrate the… 1512 Words 7 Pages The Social Exchange Theory was created by researchers John W. These perceptions, in addition to actualized behavior, are stored in a construct, which must take some structure or form i.
The Social Exchange Theory in Interpersonal Relationships
For high technology innovations consumers may have to go beyond the boundaries of their peer group in order to find adequate information and expertise. Whether all humans are truly selfish or not is not the point, because when it comes to relationship formation, this is certainly the case. Marriages with a low satisfaction level, regardless of quality of alternatives, would indicate a high investment size. This, however, depends also on the type of information being given. Standards used to evaluate costs vary over time and across people.
