With products like the iPhone and the Touch it can be said they are going in the right direction, in achieving innovative, unique designs. The iPod has dominated digital music player sales in the United States and United Kingdom with many companies struggling to find a product to challenge the iPod. In order to achieve this status of a fashion accessory and must have item, Apple teamed up with numerous companies to promote it excessively — they would partner with cell phone vendors, rock bands, radio broadcasters, Myspace, and Facebook, to name a few. Only the Microsoft Zune 8 can compare to the design and usability. This was not the case.
Apple has a high competitive advantage because of its excellent product image. At the beggining , early years, there was little curiosity and demand but it grew product by product; decade by decade. If not managed properly, this situation could be a public relations nightmare for Apple, nowthat it has claimed the tittle of most valued company in the world. It has many version with the latest one as iphone 7 and iphone 7 plus. Promotion Place By promoting the iPod it will satisfy the needs of the Apple has many distribution channels, from their online Apple Store, customers. I will also provide recommendations will be provided on how Apple can strengthen their position in the market.
You would have seen this technique used, or maybe even used it yourself before. Peer-to-peer file sharing applications like Limewire and Kazaa are still extremely popular. My family for constant support and motivation. Social: Again Anti-american agenda may cause potential customers to but from another company. Customers can also be segmented by the speed atwhich they adopt a new technology, a process called the diffusion of innovation.
The service quickly became the market leader in online music services, with over 3 billion downloads by August 2007. It was established on April 1, 1976 in California. They value their iPods as being their best friends which adds to the premium personality of iPod brand. It has also helped them to eye opportunities and attack new ones. Kotler and Keller 2012: p. Apple products are known to have a unique appeal, with its sleek designs a userbility. They use simplicity and lustrous designs to appeal to customers.
About Apple: Apple Inc, multinational technological company with its headquartered in Cupertino, California. They have an environment inside their stores where users are stimulated to use apple products, get help on them and fell in love with them. There are four milestones in the history of Apple astounding success in the last 10 years: 2001: The launch of the first iPod. It already has made the first step with introducing the new product iPhone, which is combination of an iPod, phone and an internet devices. Marketing stratergy I think Apples main stratergy is there appeal to their customers.
Apple was not displaying any significant growth. For 6 years on the market, iPod has established itself as the only synonym for such kind of devise. What we can deduce however is that although iPod sales are starting to slow they still want to maintain high turnover and profit. The fact that they are so popular in the mp3 market gets them a lot of attention within the media. Figure 2: iPodSales per Fiscal Quarter Chart illustrates the diffusion of innovation curve for the iPod4. As a result of these campaigns, the iPod not only became amainstream product, but also a pop culture phenomenon. With the Microsoft Zune 8 it makes it really difficult for new consumers to make a decision between the two.
It was essential that Apple had innovative e products which blew competitors out of the water. Apple products are costly and are also considered as a status symbol. In late 2004 iPod sales broke for the first time the 800,000 mark in a single quarter. Of course, even with excellent marketing you need still the product to be bought, so Apple along with all of their other brilliant marketing techniques made the iPod extremely easy to purchase. Therefore, even today, the great majority among financial analysts and marketing experts take for granted that the iPod + iTunes concept originated inside Apple. Stated needs are wants that are expressed by the customer while shopping for a product or service. It costs Apple nothing for the world to bicker about whether iPhone is better than any of the Android, Blackberry or Windows flagship devices.
It focuses on users, and lets them decide how and where they will use its products. One of the key drawbacks of the Apple computers and software system was the non-compatibility with Microsoft Windows based computers. We know what happened after: in 2006, in a single quarter, Apple sold 20 million iPods. Hence, this summarizes the marketing mix of Apple. They have firm believe that keeping lesser number of trade partners can increase the efficiency of distribution channel. Subsequently, several new versions of the models were launched and gradually, iPod became the market leader in the portable digital player industry.
Marketing Design And Innovation : Ipod Marketing Strategy
Before contacting Apple, Fadell had proposed the iPod + iTunes concept to Microsoft. If we see in terms of revenue, Apple Inc is the largest information technology company in the world. Now appeal less as a computer company and more of a electronics company and seem more user-friendly. There teasing with products entices the media and technology enthusiast tin wanting more. As a solution, Apple unveiled iTunes in 2003,which is an online music and video store.
