Old spice commercial analysis. The Appeal of the Old Spice Man Commercials Essay 2019-01-12
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The Man Your Man Could Smell Like
Prior to their 2010 Super Bowl commercial, Old Spice had been known as a company that sells deodorant and body wash to your grandfather. This led to a poll as to which spokesman viewers preferred. The women are forced to imagine themselves as the lucky women to have a manly man that uses Old Spice. In our society, an extremely smart and effective way of selling a product designed for men is to appeal to women. The advertising world has already marred so much of the image of women that the occasional positive ad is refreshing to say the least.
The advertisers do have to be careful with the use of sex appeal in these ads. Footage of rehearsals of the ad begin with the log-rolling, suggesting that the opening beach segment may include separately shot or computer-generated elements. One of the best ways to achieve higher sales, is by reaching out to a larger audience. Three of my four sons have entered the dating world with mixed results and it all began with the Old Spice that still appears on their dressers. The ads almost shout out the idea that if you use this product you can look, smell, and be exactly like the man you see on your television set. The campaign was initially launched to market Old Spice's Red Zone After Hours , but has subsequently been expanded to include other products following the success of the initial advertisements.
Radiating like a glowing god against the backdrop of the faded, muted colored bathroom, the Old Spice Man, ready to any second drop his towel and jump into the running steaming hot shower, encompasses the image behind the motive of sex appeal. These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. If the sexual content is overdone, it might not work as intended. This statement, along with her beautiful picture, would make consumers want to purchase this product so that their skin could look natural looking and beautiful. As for humor, Old Spice played up the ridiculousness of the each one of its ads. Stylistically, he also uses the tool of hyperbole, by exaggerating the effects of what can happen to a man who uses Old Spice aka, they can be like a man who can make diamonds magically appear in his hands. Furthermore, this idea of consumption and luxury speaks to a specific connection society has in regards to power.
How can you insult your audience? Society plants certain ideals into our perceptions and beliefs, which can mold all our viewpoints into a certain norm, especially in the genre of gender and sexuality such as in this advertisement. It is one last statement to prove to the women in his audience that they want their men to use Old Spice, so that they can at the very least smell like the man in the commercial. Despite its attempts to be different by making fun of our ideals, the campaign still conformed to certain societal norms and in a way reinforced them. What affect does this have on the audience, then? Since 2010, the release date of The Man Your Man Could Smell Like video, the YouTube ad has gathered over forty-nine million views, over forty-two thousand comments and over one hundred seventy thousand likes to only three thousand dislikes. Advertising is a battle of which company can fill up the most empty wall space.
First of all, the commercial is telling us that we need their body wash because any other product will make us smell like a lady, and therefore, unmanly. The Major Premise being that the men in the audience do not look like the him, minor premise being that ladies-scented body wash is not associated with him, which leads to the conclusion that replacing ladies-scented body wash with Old Spice can at least help the men in the audience associate themselves with him. The Old Spice design tries to go with a classic, authentic look. Scopophila is known as the pleasure in looking; by this, women want to have a pleasure in looking at their man, and the only way that will happen is if he uses Old Spice. This ad is using the following reasoning: you the men watching the commercial are not manly and because of that, your lady is not happy. To begin with, ethos is the credibility, morality, authority, or reputation of the author or speaker. The initial ad was uploaded to YouTube, which made it easy to share and distribute.
Both the attractiveness and the humor of the ads demonstrate that the producers knew that women were an important audience. Branding was especially important for Old Spice because deodorant and body wash are fairly common and basic; there are many different kinds and brands that are out there, that all do generally the same thing and smell relatively the same. The ad was again shot primarily in one take, involving an automatically rolling log, an under-water platform, and a set consisting of the kitchen, waterfall and hot tub containing water and a motorcycle. In the context of a commercial, producers very deliberately select actors to represent their brand. Along with that, many people are actually being paid to be an advertisement, whether it be standing out in front of a building with a sign, or putting a company decal on their car. This speaks directly to the audience in acknowledging the commercial culture that we are constantly bombarded with. The buses themselves have been turned into moving billboards.
People become dissatisfied with their imperfect selves, and seek to become perfect by buying the sexually charged products. Women have a different viewpoint on the subject of sexual appeal in advertisements. Because the writer has a medical background and is writing about a health-related issue, they are more persuasive. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded many… 1968 Words 8 Pages Introduction Old Spice has a storied history as cologne that is favored by both men and women. The Old Spice commercial targets their male audiences on how to attract a woman and what woman description of a perfect man. We all know sex sells, and I would only be savagely beating a long-dead horse to devote an entire paper to the ultra-sexualized way in which women are portrayed via submissiveness, insatiable lust, lack of intelligence.
Pathos is key as this realization sparks feelings of repulsion towards their man and desire for him to be like the man in the ad. Furthermore, what made Old Spice stand out was that it broke through the formulaic ads that were happening around that time. Old Spice for men followed in 1938. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. These ads present an ideal image of how a man should be and what he should smell like. The ad then offers us a solution to this: if you buy Old Spice body wash, then you will be manly.
