The sisters are free to choose their activities and eachactivity is given equal importance. A member can ask an employee to quite without specifying the reason, but noemployee can ask a member to quite. Some even roll upto 20 kgs. During the month of ovember 20002, around 40,000packs of 250 gram pack of Papad are sold and the total income crossed Rs 0. All the branches are autonomous units for the purpose of profitability and the profitor loss as the case may be of such unit is borne by the owner sister member of that branchby increasing or decreasing her rolling charges accordingly.
Lijjat exemplifies a remarkable way of making leader out of ordinary women. Lijjat offers scholarships for these children toencourage better performance in studies. Thecentral office purchases and distributes all ingredients to maintain the quality of the finalproduct. In case of any mistake, the institution not only tries to find out that who has made themistake, instead they also try to mistakes is borne by all the sister members, in case of heavylosses, but if the loss is small or minute then the member who has made the mistake itselfbears the loss. After the 2001 Gujarat earthquake, all the branches of Lijjat gave a total donation ofmore than Rs 4. Besides the concept of business, the institution along with all its member sisters haveadopted the concept of mutual family affection, concern and trust. Sanchalikas are in-charge of various branches and divisions.
They do not have individual door-to-door salesmen or women selling from homes --only the appointed distributor for the area. In addition to that, those involved in the rolling of the papads also need to have aclean house and space to dry the papads they roll every day. Prices of Papad Available Dealer Price List General Category 100 gms. On the contrary, the member sistersdonate collectively for good causes from time to time according to their capacity. These segments are highly price sensitive and hence this method of pricing allowsthem to market their products extensively. The vanai paid to the members depends upon the number of kilos rolled by them.
They are not directlyinvolved in exporting, but recognized professional merchant exporters who also exportother food products place an export order. A Detergent Powder and Cakes manufacturing unit at Dahisar and Office at Borivali Mumbai. Sincethey have an estimate of the quantity each distributor takes, they produce accordingly. But Lijjat has also expanded to the orth — Delhi, Punjab, Himachal Pradesh and, with the latest branch in Jammu, to theKashmir market as well. As it was impossible to approach all respondents of city,a sample was selected which represent whole city.
The sisters are freeto choose their activities, such as making the masala blend of multiple spices , pounding theflour, weighing the flour, preparing the dough, rolling papads, receiving papads afterweighing, checking the papads, packing the papads, distributing wages, and handling theaccounts. Profit or loss, if any is shared among all the members of that branch. There isCentral managing Committee consisting of 21 members out of, which there are 6 electedOffice Bearers i. Each activity is given equal importance, and sisters perform these activities withmutual cooperation and consent. When a new branch of Lijjat opens, a neighboring Lijjatbranch helps it by guiding and training new members. It isrunning very well inspite of no one is running it.
The papad packets are then sent for marketing. Company should improve it s packaging. Thisensures that they neither stock inventory nor pay heavily for storage. Information in detail is required about the technical process, requirements of plant and machinery, raw materials, manpower requirement, market information and statutory representations like pollution control and public safety etc. The organization is neither for the poor sisters nor for the rich ones-poor Sisters should remove the thoughts of poverty from should their mind and the rich sisters remove thoughts of their affluence. Year Sales In Crores 2002 279.
It accepts allits working members as the owners and an equal partaker in both profit and loss. Members from their marketing division personally go and check thegodown facilities and only on their approval do they appoint distributors. The survey was conducted with the use of questionnaire. The running of the organization is entrusted to a managing committee of twenty-onemembers, including the President, the Vice-President, two secretaries, and two treasures. Because women own the organization, lower-middle-class women find it very comfortable to work in such an environment. In the 2nd stage the papad rolling sisters srrive from their home to productioncenters to take the pounded dough.
What is the reason for its success? Last but not the best; i would like to express my sincere gratitude to myparents, teachers, and friends for their support, co-operation and their prayerswithout which my project would not have been completed. The checking of the papads isdone in a batch, and if any of the Papad does not conform to the Lijjat standard then thewhole batch is disposed off. This guarantees thatthey never reach the market. In the monthly meeting, the quality issue and modifications are also discussed. The concepts itfollow are 1 The concept of Business. Account books are easily accessible to all the member-sisters, ensuring transparency.
In the Valod centre they set up an educational and hobby centre for therural women. It has never and nor will it in the future, accept anycharity, donation, gift or grant from any quarter. Very few, only 4%, think that it is Daring , as there are very less innovationsintroduced to the brand. Lijjat was featured in various T. Forinstance, in 2002, the member-sisters at the Rajkot branch received Rs 4,000 each as bonus,while the member sisters at Mumbai and Thane branches received a 5-gram gold coin as anincentive.
Lijjat marking its products through a wide network of dealers and distributors allacross the country, and has never chosen to sell or push its products directly through thevast network of its office and sister-members even during the initial years. Starting as a small group of seven women in 1959, today Lijjat has more than 40,000. Mumbai has 12,000 members, the rest of Maharashtra has 22,000, and Gujarat hasbetween 5,000 and 7,000 members. I would like to thank my project guide Prof. Member-sisters donated money from their daily vanai wage. Year Sales In Crores 2002 16. All thedealings are carried out on sound and pragmatic commercial footing quality goods and sellsthem at reasonable price.