Spread over nearly 13,000 square feet, this value format houses a wide range of thelatest and trendiest footwear and accessories for all occasions, at unbeatable prices. This project has been completed under my guidance. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. But this scenario is changing fast. It is a business management system that integrates all functions of the business.
These developments are slated to enter the market sometime in 2007. Shopping in India has witnessed a revolution with the change in the consumer buying behaviour andthe whole format of shopping also altering. More than 3 hours a. To study the satisfaction level of customers in different attributes of Big Bazaar. This project briefly covers the study of marketing in the organization. It is a threat for big bazaar as some of the attributes of a kirana store provides more satisfaction to customers. The company can said to be going on the famous management principle i.
Reasons for it being inventory management i. Retail industry in India is expected to rise 25%yearly being driven by strong income growth, changing lifestyles, and favourable demographicpatterns. Apart from Big Bazaar visit retail outlet Yes 64% No 36% Interpretation: From this I interpret that 64% customers of big bazaar visit other retail stores for their requirements and 36% customers of big bazaar generally do not visit other retail stores. Some people consider research as a movement, a movement to the known to the unknown. For example a customer can get an accidental death insurance of rs six lakhs on the payment of rs.
A person can get all information about the stores of big bazaar from the person sitting in the help desk. This will be a kind of motivator for the customers of big bazaar. This project will give focus on the global scene to retail industry and what will drive the growth of industry in the future. The primary data serves as an important tool to measure the behavioral trend of the customer. It is placed in many cities but we did our project in Hubli. Food Bazaar — The food bazaar is in the ground floor of the building. Hampankatta, Mangalore Karnataka 575001 India Dear Mr.
This again brings down the Indian retailers profit levels. G Road F C road and J. The types of products presented were Clothing, Accessories,Groceries and others. The whole activity is divided into various parts and after compilation of that we reach at certain findings, which enable us to marketing decision. This question is aimed at identifying the products consumers shop forfrequently at retail outlets.
At Big Bazaar, you will get : A wide range of products at 6 — 60 % lower than the corresponding market price, coupled with an international shopping experience. Over the last one year salaries have increased by approximately 15-20%. Format-14Food BazaarAcross India, food habits vary according to community, customs and geography. The project work involves specific guidelines for the restaurant and helps the restaurants to understand better the consumer behavior in fast food restaurants. Only 25% of people tend to visit big bazaar during day time while 75% of people tend to visit big bazaar during after noon time. Also the billing counters remains unmanned that add to the problem of customers who needs to stand in long queue in order to get their purchases billed. Income level of the people has changed; life styles and social class of people have completely changed now than that of olden days.
Qualified services in the operation execution layer, technical management layer and business development layer are necessary. In this way, Modern retailer could offer variety of international products. Almaty, 2015 Abstract This research was designed to know opinions of people related to escalators. Marg Road, Civil Lines, Allahabad-211001. The companies are fighting for mind share and heart share which can finally be converted to market share. Products mostly purchased by customers45 7.
A fast billing system and good and easy grievance handling system which can be accessed thru customer service desk and company website, ensures that customers feel satisfied with the store management. It is tailored made according to organization needs and structure thus is flexible as compared to others. For this reason consumer behavior is said to be applied discipline. Words: 303 - Pages: 2. Headquartered in Mumbai Bombay , the company operates over 5 million square feet of retail space, has over 450 stores across 40 cities in India and emp loys over 18,000people. Research is an art of systematic investigation.
Bikramjit Rishi for guiding us during our Business research project work, Without Dr. Big bazaar has many local branded products of grocery and cloths and it is successfully selling it. Research says about customer buying behavior towards Big Bazaar in bansankari area. Speciality malls are already a success in the West, whereas the concept is in its infancy in India. Do you stick to a particular brand? Prefer to visit Friend Spouse Colleagues Alone malls No. Quality Offer Price Easy Availability of Product4 During which offer you shop most? Vijay sarthi for giving me their valuable advice and guidance towards fulfillment of the project Finally I would like to convey my heartiest thanks to all my well wishers for their blessing and co-operation throughout my study. Time spent by customers in shopping49 9.